Town and Country Newspaper

News Article

Town and Country Changes

Written by Larry Roeder, Editor
2012-05-10

Changes have come to the Town and Country newspaper this week; some out of necessity and others because we think they will appeal to our readers and advertisers.

About two months ago, the Quakertown printing company that put the ink on the paper for the Town and Country went out of business with little notice; another small business that didn’t make it in today’s dismal economy.

For the past two months, we were ably served by some old friends at Philadelphia Newspapers, LP, publishers of the Philadelphia Inquirer and Daily News. Because of some special processing requirements, we continued to look for a printer who could meet our needs while our friends to the south helped us out.

Today’s edition of the Town and Country is printed about 50 minutes to the north by TN Printing and changes will occur, like the physical size of the Town and Country being about one inch longer and the paper being a bit heavier than last week’s edition. There are also changes in the printing and delivery schedule.

Our official publishing statement says that the Town and Country is distributed every Thursday. In the past we were able to have some of the papers available for purchase on Wednesday evenings. We will no longer be able to provide the “early edition.” But rest assured, beginning at 4:30 a.m. every Thursday, we will hit the streets and fill all 71 of our coin boxes and retail sales sites in our “four-county corner of the Commonwealth” with six separate delivery drivers to get the newspapers out as soon as possible. Readers who receive their newspapers in the mail should see no change in their deliveries. The later deadline date will also allow us to report on any breaking Wednesday afternoon news stories.

For those who can’t wait until Thursday morning, you can still get a healthy dose of this week’s edition on our website, www.upvnews.com. The site is updated by 5 p.m. every Wednesday.

Another change readers will see is our elimination of the page numbering by section A, B or C. The Town and Country will now have its pages numbered sequentially from page one straight to the end. This will allow advertisers, wishing to have their ads placed in the “news” section, more and better opportunities for the placement of their advertisements. Also it will keep the news stories from being separated by sports and features. An improved table of contents will be located on the front page to direct you to the pages and subjects you seek.

We will be able to offer more full-color options for news and sports photos as well as our advertisers. The good news for advertisers is that full-color ads will come at a less expensive price.

Change seldom comes easy and we will work hard to ensure that we turn our need to change into changes that benefit our readers and advertisers.

We encourage our readers to contact us with any problems and promise that we will do our best to address each one.

We hope you continue to read and enjoy the Town and Country newspaper.

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