There was a time when factory buildings housing slumping businesses had no trouble being claimed by other industries looking to locate in our region. If it was a
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The L. B. Miller Cigar Manufacturer building built in
1895, once employed about 300 workers, mostly Red
Hill residents
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well-built structure, somebody had a use for it.
One of the earliest and largest structures built for cigar manufacturing was on Main Street in Red Hill. For years, it housed many of the borough's workforce. According to the census of the United States, in 1920 there were 217 Red Hill residents listed as being employed in the cigar making industry in the borough. Over one-quarter of the entire Red Hill population (787) were dependent on that business. Of special note is the fact that the census listed no other industries in the borough at that time.
By 1920, the local cigar industry was suffering a steep decline in business. It wasn't long after that head count that the cigar business began to disappear from the community.
They say timing is everything, and this was no exception.
As our cigar factories were emptying out, clothing makers were eyeing the
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In 1925, the Rosenau brothers purchased the
building to manufacture their "Shirley
Temple" and "Cinderella Frocks" line of child-
rens clothes. The company went bankrupt in
the early 1970's.
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upper Montgomery County area as a place to grow their businesses. Several large, successful companies decided to expand their production into the area and that decision kept many local residents employed. One such conversion was the transformation of the L. B. Miller Cigar factory to the Rosenau Brothers Clothing factory.
In 1925 it was heralded as the largest real estate deal in recent Red Hill memory. The 100' by 50' three-story structure was built in the mid-1890s to accommodate the consolidation of two Miller Cigar factories. It was owned by Red Hill business pioneers Lucian B Miller and John P. Kline.
At the height of the cigar making business, Miller employed over 300 workers at that location. The industrious duo had no trouble convincing Louis, Sidney and Fred Rosenau of the hard-working nature of the local folks in the upper end of Montgomery County. The Rosenau's knew firsthand since they were already operating a clothing factory in Green Lane.
The company quickly outgrew the Green Lane location and was looking for a larger factory nearby. They had been in the business since 1914 when they opened their first factory at 27 N. Second St. in Philadelphia. In addition to Philadelphia and Red Hill, they owned factories in Ephrata and Lansford, employing well over 1,000 workers.
The new owners took possession of the Red Hill building in July of 1925.
Prior to the agreement of sale, Miller and Kline secured a five-year lease on one-half of the first floor and one-half of the basement area. The L. B. Miller Cigar factory would continue to turn out their popular 'Mediterranean Cigar' on a smaller scale at that location. According to Hunsicker's "Montgomery County Pennsylvania-A History" that Red Hill stogie was one of the most popular in the State.
The Rosenau brothers manufactured clothing under the "Cinderella Frocks" trademark. They renovated the building and moved their sewing machines and other equipment from Green Lane. At the time, they were expected to hire about 100 workers.
In 1934 Sidney Rosenau, then Company President, inked a deal that started a whole trend in the children's wear business. He secured exclusive rights from 20th Century-Fox for using Shirley Temple's name and picture with a bright new line of "Shirley Temple Frocks."
At one time, Rosenau Brothers, Inc. was the country's largest maker of children's dresses under the "Cinderella" label.
During World War II, Sidney spent much of his time in Washington D.C. as a special adviser with the War Production Board, Textile, Clothing and Leather Division. By this time, Louis had passed away and another sibling, Gustave Rosenau, joined Sidney and Fred in running the business. During those war years, Cinderella Frocks went into heavy production of mosquito bars for the Marine Corps and bandoleers and mattress covers for the Army.
The company's best year was in 1966 when it had sales of $12.5 million and net income of $690,000. After that, sales declined and in 1972 Rosenau Brothers, Inc. filed for bankruptcy. In 1974, Rosenau Brothers, Inc. sold out to Red Hill Apparel.
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Future users of the new Upper Perkiomen Valley Library look over
the architect's model of the proposed conversion of the former
factory in to the new library.
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Today the building contains loft apartments and is home to the Upper Perkiomen Valley Library. The 20,000 square foot brick building of Kline and Miller still stands as a reminder that if you look hard enough and are willing to compromise, you can find a use for any well-built structure.