Named "Caring Super Star of 2016" for service excellence in assisted living/memory care

                The Birches Personal Care and Memory Care is pleased to announce it has been selected as a "Caring Super Star of 2016" for service excellence in assisted living and/or Alzheimer's care, for the third year in a row. In ratings and reviews from older adults and their family members, The Birches earned a 5-star consumer rating (the highest possible score), while also meeting other qualifying criteria for this national honor. The Birches is one of four Caring Star 2016 communities in Montgomery County, and is among nearly 800 Caring Stars across the country.

                "We are committed to exceptional care, here at The Birches," said Julie Kline, campus marketing director. "We strive to create a culture of support and compassion, through positive and respectful interactions with residents and their families. We are so appreciative of families and residents who are expressing their thoughts about life at The Birches, and we thank everyone for the positive feedback!"

                Americans are increasingly seeking insights provided by online reviews to help guide important senior care decisions for aging or ailing loved ones. In multiple Caring.com research studies, the majority of family caregivers have indicated that they turn to the Internet and consumer reviews when researching senior living communities, and have relied on these perspectives more so than in-person recommendations from geriatric professionals or medical personnel. Now entering its fifth year, the Caring Stars annual list helps consumers reliably narrow senior living options for their loved ones to the most-acclaimed communities – particularly as they gather for the holidays and discover increased or urgent senior care needs.

                "Congratulations to The Birches for achieving this award after earning accolades from residents and their family members," said Andy Cohen, Caring.com CEO and co-founder. "This important milestone speaks volumes about the positive difference The Birches is making in serving older adults, and we join with the local community in celebrating their accomplishment."

                Some of the positive feedback that led to The Birches being a Caring Super Star of 2016 includes: "The good thing about The Birches at Arbour Square Senior Community is there is no entrance fee. There is no buy-in fee. It's a month-to-month lease, which was very nice. It's absolutely beautiful;" "My mother has been at The Birches for several months now and I can't tell you how pleased I am at the care she is receiving. The facility is very neat and clean, the staff is courteous, thoughtful and extremely helpful and my mother raves about the food!"

                With three million unique visitors to its website monthly, Caring.com is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Caring.com provides helpful caregiving content, online support groups, and a comprehensive Senior Care Directory for the United States, with nearly 100,000 consumer ratings and reviews and a toll-free senior living referral line at (800) 325-8591.